Let's create solutions.
Growing up in NYC, I spent my childhood writing fictional stories and inventing jingles for every product I found at home. When I graduated college with an English degree and a job offer in book publishing, I had one goal–to write professionally.
I now write and edit for brands, as well as advertising, marketing and PR agencies. With over 10 years of experience, I've carved a niche for myself in the beauty, fashion and lifestyle categories. (Tech-savvy and health-conscious, I also have a strong interest in the health and technology sectors.) Whether it's short or long form, I'm able to shift the voice seamlessly and can adapt to brand guidelines quickly. View the brands and agencies I've worked with here.
My solid background in web, mobile and print, along with extensive knowledge of SEO and content strategy have helped me gain a 360 perspective. I know what it takes to bring concepts to life and the importance of collaborating cross-functionally to improve workflow and advance objectives.
Skills and areas of expertise include:
- Social media
- Product descriptions
- Direct response
- Technical writing
- Customer service content
- Legal and disclaimer copy
- Content strategy
- Brand management
- Content management
- Community management/moderation
I currently live in Miami with frequent travel to NYC, but let's say I'm based everywhere. I work just as well off-site as I do on-site.